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With Marketo, the sky is the limit.
Updated November 10, 2019

With Marketo, the sky is the limit.

Alex Stanton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

As a consultant I've worked in many instances of Marketo and seen a lot of different types of problems being solved with great business and tactical results. From honing and optimizing the lead lifecycle (closing the gap between marketing and sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations. The sky's the limit with Marketo and the rewards are just as high.
  • There is a learning curve, but that is true of any advanced system. Once you get the hang of it, everything in Marketo is really easy. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting.
  • The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales.
  • I have used other marketing automation platforms and was impressed by how streamlined Marketo's solutions are, compared to its competitors.
  • Modular email templates could be offered as part of the platform
  • From honing and optimizing the lead lifecycle (closing the gap between marketing ans sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations.
Both
Marketo does require time and commitment (both in terms of personnel and in terms of finances). It is important to analyze your resources before you commit.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
7
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
6.5
Social sharing and campaigns
6
Social profile integration
7
6.7
Dashboards
7
Standard reports
7
Custom reports
6
8.6
API
9
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
Not Rated

Using Marketo

There is a learning curve and it can lead to frustration if one is expecting a plug-and-play tool.
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Familiar
None