Automato with Marketo
Updated November 05, 2019

Automato with Marketo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is currently being used in the digital, demand gen, and field marketing departments to send emails, nurture prospects, apply lead scoring, and route leads to Salesforce. We are also using it to send internal communications and to do newsletters and webinars for our partners.

Pros

  • Lead scoring is great and easy to manage
  • Almost anything is customizable
  • Activity history is really useful to see what people have done

Cons

  • Would like to be able to make mass changes to assets
  • The UI feels very old and outdated, they are changing this with the release of Sky though
  • Email editor is hard to use and has a lot of bugs
  • Lead Management
  • Prospecting / New Business
Prospecting - We are using to automate the nurturing process, apply lead scoring, and eventually pass the lead to SFDC once it hits a score threshold. Lead Management - We have a lot of data normalization programs and of course, lead scoring.
We had HubSpot from a company that was recently acquired. It could not do some of the things that we needed it to do. Our company wanted to switch to Pardot but there were a lot of things that Pardot could not do or would be more difficult to do. For example, every salesperson had to be in Pardot and in SFDC in order to assign lead owners in Pardot. However, this is not the case with Marketo.
It would probably not be appropriate for small businesses who just need to send emails and build landing pages because of the high cost. Other than that, I would recommend Marketo for any company.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
9
Standard reports
9
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

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