Marketo - A Robust Engagement Platform
Updated November 11, 2019
Marketo - A Robust Engagement Platform
Score 9 out of 10
Vetted Review
Verified User
Software Version
Select
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo plays a central role in our company and we integrate with several other Adobe products. The engagement platform allows you to communicate, track, and report on prospects to customers holistically across their journey. Our entire lead flow runs through Marketo along with many other channels of our business. We have almost 100 active users across our org that are actively creating campaigns, assets, reports and other elements to help grow our company.
- Platform usability, it is made for the marketer, not the developer or IT. Items are easily found, drag and drop interface along with centrally located assets.
- Connects well with other platforms and has a great partner ecosystem.
- Allows marketers to be empowered with data to reflect attribution to sales through holistic reporting across the buyer's journey.
- Marketo has come along way with their email templates, the modular aspect is wonderful. If only it could be applied in a similar manner to the landing page template.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Our clients use the product for a variety of reasons including all of the above. We use the product to mostly cross-sell and engage with prospects. Driving new business through prospects and current customers engaging with content centered around thought leadership and best practices in the MarTech space.
Marketo is a much more robust tool when it comes to tracking engagements of a prospect, connecting with other platforms as well as an overall better user experience than the others.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Learnings & Advice
Successes - the ability to do one-to-one marketing at scale using dynamic content, relevant triggers, and processes. Listening and serving up the right content at the right time allows your customers to move more efficiently through their buying process.
Lessons - documentation and testing, Marketo is a robust tool that expands across many different teams within an organization. One small change may affect downstream processes that you were unaware of. Test and document to pass on and share processes that others need to be aware of through out your organization.
Lessons - documentation and testing, Marketo is a robust tool that expands across many different teams within an organization. One small change may affect downstream processes that you were unaware of. Test and document to pass on and share processes that others need to be aware of through out your organization.
I have used Marketo in the past to help drive live sample product trials and the engagement program to support the education of customers through this process.
Training, training, training - push leadership to invest in training to ensure you get the most of out of the tool and mold it to fit your business.
What have I not learned, the community allows you to quickly learn from others mistakes and troubleshoot without needing to wait for support or others within the organization.
Utilize the community and your local User group!