Marketo - More than just an Email Service Provider
May 05, 2017
Marketo - More than just an Email Service Provider
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Real Time Personalization
Overall Satisfaction with Marketo
Marketo is used as our marketing automation solution. Although marketing manages the tool, our entire business benefits from the ability to send emails to our customers and prospects on behalf of our account managers, business development, and support representatives. All employees are able to see what emails were sent and receive email alerts when leads interact with us--which gives us the ability to better understand the prospect's interest so we can tailor our conversations to their needs.
- Marketo is more than just email marketing, although the email marketing module is extremely powerful. You can segment audiences and personalize content in one email instead of creating duplicate emails. It offers advanced drip nurturing that serves up the best content during the lead and customer lifecycle.
- Marketo has a great partnership program and open API that makes it easy to integrate with other platforms, such as webinar or data enrichment plug ins.
- As a SaaS based solution, every customer benefits from the quarterly releases.
- It's not the most intuitive platform but the Community provides great documentation. It's recommended to have a dedicated resource manage the platform to get the most out of your investment.
- Product Launches
- Lead Management
- Prospecting / New Business
Product Launches - We use Marketo to manage product launch events (registration, follow up) in our 40 office locations.
Prospecting/New Business - Marketo forms are integrated on our website. We can report on new leads generated in Marketo.
Lead Management - We use Marketo for lead scoring and email nurturing.
Prospecting/New Business - Marketo forms are integrated on our website. We can report on new leads generated in Marketo.
Lead Management - We use Marketo for lead scoring and email nurturing.
Unlike the alternatives listed above, Marketo is more than just an email marketing provider. It's lead management feature allows you to create audience lists using filters instead of bulk imports and score the engagement level of each contact with Lead Scoring.
100,000 to 250,000