Marketo is a great choice for B2B marketers
May 04, 2017
Marketo is a great choice for B2B marketers
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Mirum uses Marketo for our public facing website for our global agency. With Marketo we are able to drive relevancy for prospects and potential employees as they progress from awareness, to engagement, and to conversion. We are then able to use the information to nurture that relationship through continued engagement - be that newsletters, retargeting, or personalization.
- Marketo gives us a great base for acting upon the account information we gain from visitors. The ability to use real-time-personalization based off account relationships has increased engagement.
- Saleforce's integration with Marketo has allowed the marketing team to better support the business development team by reducing the time it takes for communication and brand recognition.
- The ability to combine first-party Marketo data with third-party vendors to enrich MQLs means we are able to provide relevant and timely content to both our prospects and clients.
- Testing can be a difficult undertaking with the plug-in technologies and data variables.
- The UI can be difficult for new users to fully understand in a short amount of time, meaning more phases to get to the desired experience may be needed.
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We use Marketo to help keep our prospect communications timely - this allows us to stay top-of-mind during the decision making process. When it may take time for a biz dev representative to gather information, Marketo and Salesforce together nurture prospects with relevant content, and inform the biz dev team to reduce the leg work previously needed.
The ability to combine the strengths of multiple platforms separates Marketo. The soul of the platform is meant to be added on to, where most others try to enclose you in their ecosystems. This is especially powerful due to the ease of data supplementation in the Marketo world, and the ability to layer in content providers for niche markets.
10,000 to 25,000