Marketo for political non-profits
Updated August 19, 2015

Marketo for political non-profits

Nathanael Yellis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is use for all of our email marketing, and starting with RTP, some of our web marketing. Personalizing email content and content streams has dramatically helped us address our messages to our audience.

Pros

  • We used Marketo to identify leads for top activist program and convert them to participants. Marketo's ability to listen for both email and website interaction helped us grow this conversion by 10x.
  • Marketo is flexible. We're able to adapt our practices to reflect new learnings across the instance quickly.
  • The nuanced reporting Marketo has really helps us sell performance and results across the organization.

Cons

  • Marketo can require a lot of clicks for a user to execute a task.
  • Marketo can become disorganized when there are lots of users working in the same environment.
  • Visibility into Marketo's infrastructure--how it delivers mail and processes large tasks--can be frustratingly clouded.
  • Marketo helped us boost conversion on a critical activism program by 10x.
  • We'd lost some revenue because of delays in processing or delivering truly massive email sends.
  • Sailthru,BlueHornet,Eloqua,MailChimp
Marketo was more robust at marketing than any of the email-specific tools we compared it with.
1 to 5 million
B2C
If your goal is to instantly deliver the same message to hundreds of thousands of subscribers, Marketo isn't ideal. If you're a batch and blast company and want to stay that way, talk to Marketo's technical/engineering minded salespeople about your intended volume.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
7
A/B testing
10
Mobile optimization
7
Email deliverability reporting
4
List management
10
Triggered drip sequences
10
8.5
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
9.0
Calendaring
10
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
Social profile integration
9
8.0
Dashboards
10
Standard reports
7
Custom reports
7
7.0
API
10
Role-based workflow & approvals
6
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
3

Using Marketo

25 - In our organization, fundraising staff, communications and marketing staff, and the marketing technology support team use Marketo.

Comments

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