Marketo Review
September 01, 2015

Marketo Review

Lindsey Irvine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is being used by the marketing departments. We use it mostly for email marketing and landing pages. We are still implementing and training.

Pros

  • Easy to use
  • Great online community

Cons

  • Frustrating that you cannot upload images with the same name
  • Simplicity - you can do it all in one place
It is much easier to set up trigger campaigns in Marketo than in other platforms.
100,000 to 250,000
B2B
I like that it is easy to use and there are many learning tools available. The online community is great when you have questions.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
Not Rated
Standard reports
7
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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