For your money - and your sanity - Marketo is the way to go.
September 01, 2015
For your money - and your sanity - Marketo is the way to go.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Up until about 1 month ago (when I started), it was being used just by the Houston office; however, we have expanded its use to a global enterprise (or, are attempting to do so). Marketo addresses the problem of nurturing leads through the marketing and sales funnels. There is a variety of functionality that we are not yet using but would like to. It also helps us to track our lead behavior, score leads accordingly, and understand our audience better.
- The user interface is really nice to work in - very seamless and organized.
- Their live support during the day was critical when I was first up and running and had questions every 30 seconds.
- Workflows are easy to set up and monitor.
- I think the reporting functionality could use a little work. It's tricky trying to get exactly the report you want without having to spend the time drilling down pretty deep.
- The fact that your (above) average marketer cannot construct a template from scratch or manipulate the templates provided without having a strong knowledge of code is a tremendous pain.
- I think its probably time to add social functionality (a Hootesuite type addition).
- Marketo has given us a tool by which to actually create measurable marketing initiatives, so its actually given us ROI where there was none before.
Well... my first love will always be HubSpot. It's how I learned everything I know about inbound marketing. I do feel, though, that there are some things that Marketo does better including interface and transition between screens. HubSpot gets you pretty deep into the weeds pretty quickly.
Other systems that I've used include Constant Contact and Microsoft Dynamics Marketing. MDM is by far the most difficult, non user friendly system I've ever encountered. I hope it is discontinued in the future to avoid needless harm to marketers' psyches worldwide.
10,000 to 25,000