Overall Satisfaction with Marketo
We use Marketo for sales and marketing [needs] related to our school and district subscription-based platform. Marekto allows us to leverage the great content we've built, exponentially. It also allows us to deliver sales-ready leads to the sales team, cutting the sales cycle time and increasing conversions. Marketo provides great insight into the effectiveness of our programs and business.
- Lead scoring: Marketo's lead scoring allows us to leverage what we know about effective marketing programs and turn that into actionable data for the sales team.
- Lead nurture: Marketo makes it easy to move leads through the funnel and deliver core messaging to leads.
- Programs: Marketo allows us to easily create and deliver all the assets needed for highly integrated marketing programs.
- It would be helpful if it were easier to match Salesforce opportunity information with Marketo reports. Marketo doesn't seem to be able to easily generate a report to show that Marketo 'sees' the same number of opportunities as Salesforce.
- The launch pack is fantastic, but after that is done, it is a little difficult to get quick, helpful answers (the community can be slow and confusing)
- More leads are more engaged.
- Sales cycles are shorter since we deliver more qualified leads to the sales team.
- We have a deeper understanding of effective marketing programs due to the robust analytics Marketo provides.
10,000 to 25,000