Beginner user
May 12, 2016

Beginner user

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo to set up all of our emails for content promotion, event promotion, newsletter sends, landing page templates, event website templates and keeping our lead database secure.

Pros

  • WYSIWYG for landing pages
  • Being able to clone campaings
  • Easy to navitgate

Cons

  • The HTML portion of building landing pages and emails
  • Support tickets....very slow to resolve something
  • Plan and coordinate marketing across your team
It's a great way to organize everything and keep our team up to date.
100,000 to 250,000
B2B

Adobe Marketo Engage Feature Ratings

5.3
WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
6
Landing pages
6
A/B testing
6
Mobile optimization
4
Email deliverability reporting
Not Rated
List management
5
Triggered drip sequences
5
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
Not Rated
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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