Marketo Review: good tool to improve lead gen process
May 11, 2016
Marketo Review: good tool to improve lead gen process
Score 7 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Design Studio
- Marketing Activities
Overall Satisfaction with Marketo
We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc).
- Forms: we are using Marketo forms and we embedded them on our website.
- Lead gen: it is easier to engage visitors on our website and manage the entire lead generation process.
- Programs: it is easy to create and manage programs.
- Support: sometimes we had some issues with getting quick replies from support.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).
- WebEx integration: it is not possible to integrate WebEx webinars with a Marketo Form integrated on an external website (to take advantage of this integration it is required to use a Marketo Landing page).
- Improved ability to attract new leads
- Improved engagement of visitors on our website
- Attract the right customers
- Engage and grow customers over time
- Plan and coordinate marketing across your team
100,000 to 250,000