Marketo has the best game in town
Updated March 06, 2017

Marketo has the best game in town

Saurabh Gupta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

We are using Marketo's marketing automation software for digital marketing to engage customers and prospects. We are using it in the marketing department. It addresses our main business problem of actively engaging customers and prospects. We highly recommend marketo as it's highly effective and easy to use for any size or type of organization.
  • Actively engage with customers
  • Reach out to prospects in a powerful way
  • Retain and grow accounts with targeting approach
  • Provide automated feedback capability
  • Add innovative features
  • Benchmark against competitors' functionality
  • Engage and grow customers over time
We were able to acquire new customers as well as engage our existing customers very well using Marketo.
- Marketo is well suited for domestic and local engagements
- Marketo is less appropriate for global engagements

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Marketo Support

Best in class excellent customer support.

Using Marketo

Excellent