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Marketo Review - B2B Use
March 06, 2017

Marketo Review - B2B Use

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

It is being used in a department for website personalization, email marketing, lead management, events, and landing page creation/management.
  • Very helpful customer community with quick response times
  • Support is friendly and willing to help, but is not very efficient in troubleshooting
  • The interface is consistent across products/modules
  • Syncs easily with Salesforce
  • They make changes to the interface/programs and do not properly distribute this information prior to release
  • Support, while friendly, is not efficient and does not resolve issues quickly or fully
  • Slow page load time
  • Often encounter several bugs and issues
  • Need more detailed product tutorials for beginner users
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Increase sales in frontier markets, cross-sell, increase renewals and online enrollments. We sync Marketo with Salesforce to nurture leads/prospects in our CRM.
MailChimp's email reports are much more intuitive and easier to read - provided the information marketers want in a clean and simple report. While not used at such a large scale as Marketo, MailChimp was very easy to use and required a lot less training.
250,000 to 1 million
B2B
Marketo is great for email marketing and landing pages associated with events or email campaigns. The website personalization capabilities are limited and have several issues - more work than it's worth. The amount of time spent on troubleshooting RTP campaigns would be better spent building out personalization in a user's CMS.

Adobe Marketo Engage Feature Ratings

5.3
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
3
Landing pages
6
A/B testing
1
Mobile optimization
6
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
6.0
Lead nurturing automation
5
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
6
6.5
Calendaring
6
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.0
Dashboards
4
Standard reports
4
Custom reports
4
5.0
API
3
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
7