Overall Satisfaction with Marketo
We use Marketo for several different purposes. The main purpose we use Marketo is for our email marketing initiatives. This includes sending promotional emails to both current customers as well as prospective customers. As the senior social media marketing manager, I use Marketo for my Facebook lead gen campaigns. Once a user fills out a form in Facebook, their information is automatically filtered into our Marketo dashboard and a designated email is then sent to those individuals in hopes that they convert/purchase the product.
- Lead Gen Campaigns - in particular the Facebook Lead Gen Ads that filter directly into Marketo for you to reach your leads via Email.
- Tracking Analytics - You can see exactly how many people converted from your Email Campaigns.
- Easy User Experience - Marketo has a very user-friendly dashboard that is easy to navigate through.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Our goal with Marketo is to increase sales and promote new product launches and announcements.
250,000 to 1 million