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Marketo Review
September 30, 2016

Marketo Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use marketo for automating all outbound communication such as lead nurturing, newsletters etc. We also use marketo forms on our website to generate and track leads coming through different sources on the website.
  • Lead Nurturing
  • Email Marketing
  • Leads Management
  • Account Based Marketing (ABM)
  • Lead Scoring
  • Engage and grow customers over time
  • Measure marketing investment
Yes we did.
100,000 to 250,000
Both
Marketo is well suited for lead management, lead nurturing, email marketing. There is room for improvement with lead scoring. Would like to see Account based marketing with markets.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
6
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
6
Triggered drip sequences
7
4.3
Lead nurturing automation
7
Lead scoring and grading
4
Data quality management
2
Automated sales alerts and tasks
4
6.5
Calendaring
7
Event/webinar marketing
6
5.0
Social sharing and campaigns
4
Social profile integration
6
7.0
Dashboards
7
Standard reports
6
Custom reports
8
7.4
API
5
Role-based workflow & approvals
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8