Marketo in B2B
September 30, 2016
Marketo in B2B
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is used to manage a partner base, track program involvement, interest and success. It is also used to send communications and nurture potential leads.
- Marketo is great at cloning existing programs. This streamlines the setup of an event series or roadshow happening in multiple cities that require individual programs, near identical in nature, operation and tone.
- Marketo provides heavily detailed statistics of sent communications, allowing for comprehensive reports and insights to be obtained from digital activity.
- Marketo makes the construction of landing pages very simple. It offers many customization options, the rearranging and addition of boxes, forms etc., is straightforward and able to be implemented without fear of causing aesthetic damage to the existing landing page setup.
- Marketo sync with other linked programs sometimes falls short of the mark, letting leads slip through without being captured. We have experienced this issue when syncing to CRM.
- When Marketo adds leads to a program upon said lead filling out a form or otherwise, occasionally the date of registration is incorrect. This affects monthly and some quarterly evaluation of digital assets.
- I would appreciate a feature allowing you to relocate assets/campaigns /lists from one program to another via a search box. This would be neater than the current click and drag arrangement in which some local assets can be difficult to move and drop into exactly the right folder.
10,000 to 25,000