Marketo in B2B
September 30, 2016

Marketo in B2B

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used to manage a partner base, track program involvement, interest and success. It is also used to send communications and nurture potential leads.
  • Marketo is great at cloning existing programs. This streamlines the setup of an event series or roadshow happening in multiple cities that require individual programs, near identical in nature, operation and tone.
  • Marketo provides heavily detailed statistics of sent communications, allowing for comprehensive reports and insights to be obtained from digital activity.
  • Marketo makes the construction of landing pages very simple. It offers many customization options, the rearranging and addition of boxes, forms etc., is straightforward and able to be implemented without fear of causing aesthetic damage to the existing landing page setup.
  • Marketo sync with other linked programs sometimes falls short of the mark, letting leads slip through without being captured. We have experienced this issue when syncing to CRM.
  • When Marketo adds leads to a program upon said lead filling out a form or otherwise, occasionally the date of registration is incorrect. This affects monthly and some quarterly evaluation of digital assets.
  • I would appreciate a feature allowing you to relocate assets/campaigns /lists from one program to another via a search box. This would be neater than the current click and drag arrangement in which some local assets can be difficult to move and drop into exactly the right folder.
It is well suited for composing and releasing digital communicationss to a partner base.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
2
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
Not Rated
Data quality management
3
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
8
Dashboards
Not Rated
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
Not Rated