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Marketo for B2B
May 18, 2018

Marketo for B2B

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Ad Bridge
  • Marketo Sales Insight

Overall Satisfaction with Marketo

It is used to measure and drive leads through the marketing funnel, to automate email communication, and create audiences for social paid.
  • Analysis of funnel revenue
  • Email automation, rules and tokens
  • Flexibility of analytics and reporting - for example direct integration with Google sheets
  • Integration with data sources for costs of programs, such as FB Ads API, or Google Adwords
  • Product Launches
  • Lead Management
We do not use Marketo extensively for current customers, it is an acquisition tool for us.
We decided to keep Marketo despite the better price of Pardot, because we evaluated the transition costs to be too high.
250,000 to 1 million
B2B
Very good for leads handling, but a bit worse for attribution in anonymous phase and analysis of spending in programs.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
3.0
Dashboards
3
Standard reports
3
Custom reports
3
6.3
API
Not Rated
Role-based workflow & approvals
6
Customizability
4
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated