Our Journey into Automation
May 10, 2017
Our Journey into Automation
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used within our marketing department and by our inside sales team. We are utilizing the automation to nurture our existing leads and convert them into customers. It is also a tool that allows us to share MQLs with our inside sales team. Our Marketo instance is linked with Salesforce.com as well for complete 360 visibility to how our contacts and leads are engaging with our brand.
- Lead Nurture
- Website tracking
- Integration with Salesforce.com
- Training - the implementation was a nightmare. We received a training package that was horrible, no personalized attention and very little guidance. Most of the "help" was a referral to a document or prerecorded webinar. Most of the webinars were sales pitches and not helpful at all.
- Product Launches
- Lead Management
Increasing new product sales and driving overall growth and revenue
25,000 to 100,000