Item: Adobe Marketo Engage
Rating: 9
Author: Jacob Thill

Use Cases and Deployment Scope

In my previous company, we used Marketo to track our marketing campaigns as well as a web lead handoff. In my current company, I will be purchasing and implementing Marketo within 12 months for the same purpose.

Pros and Cons

Lead management
Segmentation
Email and landing page creation
Campaign tracking
Analytics

A little tricky to navigate at times, but the improved features will improve upon this

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management

Alternatives Considered

Evaluated Pardot, ActOn, Eloqua and Hubspot. Marketo was the only one that offered a deep dive into real tracking and analytics we were looking for.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Suited perfectly for tracking the lead sources of web traffic and for lead management. It's great for personalizing journeys based on user interest and can really create a personalized adventure providing incredible inside to your business. Would be an expensive tool if all you needed to do was simply email your customers. It does so much more.

Marketo for the win!

Software Version

Overall Satisfaction with Marketo