Just another Marketo review
June 05, 2017
Just another Marketo review
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is the home-base for all marketing efforts; it serves as the main database for our leads, email platform, report/analyzer, landing page tool, web tracking and more. It's also integrated with Salesforce and several other tools to help us get a better picture of our marketing efforts and streamline our work with the sales team.
- Lead activity records
- Lead scoring
- Nurture camp
- UX/UI needs an update
- Account based marketing is an additional module and cost
- Can't investigate web service errors
- It's difficult to troubleshoot webservice errors
- Product Launches
- Lead Management
- Prospecting / New Business
Marketo makes it relatively easy to add leads to nurture campaigns based on their activities and/or lead score.
250,000 to 1 million