Some clients already have it but …
Email deliverability reporting (21)
Standard reports (12)
WYSIWYG email editor (11)
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Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition is that this integration makes it easy for users to connect systems and message consistently across online, offline and mobile channels including email, SMS, in-app messaging, and physical mail.
Autopilot helps users:
- Organize and segment all contacts in one place.
- Start instantly using a guide from an extensive library of best practice templates.
- Create customer journeys with a drag and drop interface.
- Nurture customers and leads with the right message, at the right time, across online and offline channels including email, in-app or onsite messaging, SMS and postcards.
- Achieve ROI with real-time activity tracking, lead-to-close reporting, and advanced Insights. Set customer journey goals and track performance.
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
- Supported: Lead nurturing
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
- Supported: Event/webinar marketing
- Supported: Social profile integration
- Supported: Dashboards
- Supported: Standard reports
- Supported: API
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Email, in-app and onsite messaging, SMS, direct mail
- Supported: Drag-and-drop user experience
- Supported: Visual journey canvas
|Small Businesses (1-50 employees)||40%|
|Mid-Size Companies (51-500 employees)||40%|
|Enterprises (more than 500 employees)||20%|
- The drag-and-drop feature to create sequences without the need of writing any code
- Hundreds of pre-built automation templates to automate sequences in a matter of clicks
- Connecting triggers, events and actions to build customer journeys
- There is room for improvement in analytics & reporting
- Cheaper alternatives are available in the market today
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.
It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
- The use of social media in your automations (many tools fail at this).
- Great visual customer journey builder. It's so clean and easy to use.
- Fast and not too many functions, make this an easy to use tool.
- They are working on more and more integrations but they still miss some of the big ones.
- They are playing a lot with the pricing. (For the bad.)
- The email builder has its limits in customization.
- Easy flows for journeys.
- No form functionality or front end. You have to string together systems to make it work.
- The tool is buggy. On top of that there isn't any audit-ability, which makes bugs frustrating.
- One of the less full-featured platforms out there.
- Although they "integrate with everything" to provide basic functionality the integrations are sub par and don't work well.
- Reporting is a joke.
- Consolidates a lot of info into one place to administer.
- Easy access.
- It is not intuitive to navigate the backend.
- Pages would time-out frequently when performing changes to users.
- Managing emails
- Creating journeys
- Opting users out
- Designing flow
- Copying and recreating flows
Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
- Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
- Easy and powerful email editing and creation built-in. No need for email template coding.
- Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
- I'd like detailed tracking to be able to calculate the ROI and the value of a list subscriber from within Autopilot. To me this is the one major thing Autopilot is missing (though there aren't many alternatives that provide it yet). If we could see automatically how much a new subscriber to a specific list was worth to our business, it would help us optimize marketing and advertising a great deal. Right now we need to rely on external tracking and calculation.
- I wish the dashboard had more stats than it does, but this isn't a big issue.
If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.
- Easy to use visual UI.
- Simple to run campaigns.
- Great and comprehensive journey builder.
- Very few integrations for marketing automation software.
- Slow and buggy at times.
- Email marketing
- Journey building
- Integration with other technology
- Onboarding and customer support
- There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
- Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
- Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
- Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
- Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
- Novice marketing teams
- Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it
- Side hustles & personal projects
- Non-profit organizations
Autopilot is not suited for:
- Experienced marketers that want limitless customization
- Large marketing teams
- It has entry-level pricing
- It's easy to use and set-up
- Its heads-up feature is a great alternative to simple lead-gen forms
- It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
- Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
- Email Campaigns
- Drip Nurturing
- Smart Segments
- Modifications to live, existing programs can be a little tricky. Versioning would be nice.
- Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
- Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
- Customer service is awesome. It is EASY to get your questions answered and problems solved
- Extremely easy to use
- Love the SMS and postcard features
- A better WYSIWYG editor would be great, but I'm sure they'll get to that :)