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Score 9.2 out of 100


Recent Reviews

Email marketing tool!

October 16, 2019
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the …
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Popular Features

View all 18 features

Email deliverability reporting (21)


Dashboards (12)


Standard reports (12)


WYSIWYG email editor (11)


Reviewer Pros & Cons

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Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Autopilot?

Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition is that this integration makes it easy for users to connect systems and message consistently across online, offline and mobile channels including email, SMS, in-app messaging, and physical mail.

Autopilot helps users:

  • Organize and segment all contacts in one place.
  • Start instantly using a guide from an extensive library of best practice templates.
  • Create customer journeys with a drag and drop interface.
  • Nurture customers and leads with the right message, at the right time, across online and offline channels including email, in-app or onsite messaging, SMS and postcards.
  • Achieve ROI with real-time activity tracking, lead-to-close reporting, and advanced Insights. Set customer journey goals and track performance.

Autopilot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with

Additional Features

  • Supported: Email, in-app and onsite messaging, SMS, direct mail
  • Supported: Drag-and-drop user experience
  • Supported: Visual journey canvas

Autopilot Screenshots

Launch marketing campaigns (what we call "Journeys") in minutes using our intuitive drag and drop canvas.Import your contacts and organize into lists, smart segments, and folders. Map custom fields with CRM or other apps, and see activities unfold in real time.Visualize your funnel and track opens, clicks, and conversions. Monitor activity and update journeys on the fly based on real-time results.Create text-based emails, upload custom html, or choose a pre-designed template. Easily tailor your design with a built-in graphical editor and personalize with dynamic content such as first name or company to boost engagement.Kickstart your journey with a tried and tested template from our Guide Book.Display messages to anonymous and known users on your website or blog, within your product or anywhere with the Autopilot tracking code.Add a physical touch to your marketing journeys by sending high-quality, personal postcards as easily as automating an email.Create a frictionless experience on the mobile device your contacts use most. Invite people to events, congratulate new users, or share updates via SMS.Create audiences dynamically who match any combination of field values, behaviors, lists, or UTMs. Then trigger journeys and engage automatically.Track journey performance. Get insights into which messages convert, how journeys are trending, and what's driving sales.

Autopilot Video

Introduction to Autopilot

Autopilot Downloadables

Autopilot Integrations

Autopilot Competitors

Autopilot Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Autopilot Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish


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Frequently Asked Questions

What is Autopilot's best feature?

Reviewers rate Lead nurturing highest, with a score of 9.2.

Who uses Autopilot?

The most common users of Autopilot are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings



(1-12 of 12)
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Michael Rastall, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Autopilot is the software that we use to create personalized journeys for our contacts to delight them and convert more leads. By tracking real-time activities of every contact we are able to convert sales easily and visualize the ROI of campaigns. Autopilot balances perfectly between power and easy of use by focusing entirely on providing usable yet powerful automation features that can be used by any business.
  • The drag-and-drop feature to create sequences without the need of writing any code
  • Hundreds of pre-built automation templates to automate sequences in a matter of clicks
  • Connecting triggers, events and actions to build customer journeys
  • There is room for improvement in analytics & reporting
  • Cheaper alternatives are available in the market today
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot as a marketing automation tool for our smaller clients with more workflow specific needs.
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.

It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
  • The use of social media in your automations (many tools fail at this).
  • Great visual customer journey builder. It's so clean and easy to use.
  • Fast and not too many functions, make this an easy to use tool.
  • They are working on more and more integrations but they still miss some of the big ones.
  • They are playing a lot with the pricing. (For the bad.)
  • The email builder has its limits in customization.
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Autopilot is our marketing automation software - we use it to send email campaigns, update statuses, and perform marketing journeys for our customers.
  • Easy flows for journeys.
  • No form functionality or front end. You have to string together systems to make it work.
  • The tool is buggy. On top of that there isn't any audit-ability, which makes bugs frustrating.
  • One of the less full-featured platforms out there.
  • Although they "integrate with everything" to provide basic functionality the integrations are sub par and don't work well.
  • Reporting is a joke.
I don't like this tool.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We previously used their Quadrotech platform for many years which was configured with our exchange. Their portal was used by me to administer about 30-40 user accounts including security groups. An example use case would be enabling a user to have a different type of enterprise Microsoft license once they become full time. Was a pretty basic system.
  • Consolidates a lot of info into one place to administer.
  • Easy access.
  • It is not intuitive to navigate the backend.
  • Pages would time-out frequently when performing changes to users.
Once we moved to O365, Autopilot was pretty well suited as an administrative application. It was easy enough to use but with basic learning curves and understood expectations of performance. When making updates at the user level within the tenant, it was easy to make changes such as applying a new security group or adding someone to a different license. I can see it being a good solution for new O365 admins so I'll give it a seven which is good - not great. I would say it didn't do as well with email distribution groups. We still had to use another program (or three) to perform those sorts of administrative tasks which is a bummer when moving to something as flexible as O365. If Autopilot could have been used to handle all those tasks, I would have rated it an 8 or 9 for the convenience.
October 16, 2019

Email marketing tool!

Score 7 out of 10
Vetted Review
Verified User
Review Source
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the platform. It is not used by the sales or customer experience teams. The business problem it addresses is emailing our customers promotions and information that help generate more sales and retention.
  • Managing emails
  • Creating journeys
  • Opting users out
  • Designing flow
  • Filtering
  • Copying and recreating flows
Autopilot is well suited for organizations that would like to email their database in an efficient manner. It is not suitable for organizations that need to have personalized touch and do not have a large customer base they need to email frequently. It helps when email marketing is a big role for the organization.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot to build complex marketing automation sequences for our brands and our customers' brands. The worst thing you can do with marketing automation is send automated messages to someone that aren't relevant to them.

Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
  • I'd like detailed tracking to be able to calculate the ROI and the value of a list subscriber from within Autopilot. To me this is the one major thing Autopilot is missing (though there aren't many alternatives that provide it yet). If we could see automatically how much a new subscriber to a specific list was worth to our business, it would help us optimize marketing and advertising a great deal. Right now we need to rely on external tracking and calculation.
  • I wish the dashboard had more stats than it does, but this isn't a big issue.
Many other email automation tools either have outdated interfaces and features or lack functionality that is important to us. If you have a software as a service business, a mobile app, or an ecommerce brand, Autopilot can help ensure you are sending the right message to the right customer at the right time.

If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.
Nivas Ravichandran | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot HQ as a marketing automation software. We use the software to send out email campaigns to our customers, trial customers and blog subscribers. We use the software across different products we have.
  • Easy to use visual UI.
  • Simple to run campaigns.
  • Great and comprehensive journey builder.
  • Very few integrations for marketing automation software.
  • Slow and buggy at times.
Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot for lifecycle email marketing, lead scoring, segmentation, and to perform various marketing and sales automation functions. Before onboarding Autopilot, we weren't able to personalize communications, target prospects and customers with highly relevant content, properly track contact activities through the funnel, and flag contacts for follow up at the right time in their discovery process.
  • Email marketing
  • Journey building
  • Integration with other technology
  • Onboarding and customer support
  • There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
Autopilot is incredibly easy to onboard and to integrate with other systems. We first began using Autopilot for simple email marketing. These simple email marketing programs quickly developed into highly personalized nurture journeys, complete with advanced lead scoring, audience segmentation, and sales automation. We also use Autopilot to manage our NPS program, GDPR, and communication permissions.
Emily Muhoberac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Autopilot Marketing Automation Software was our first foray into using workflows with our small marketing team of 2 people. We have since grown into an enterprise solution, but Autopilot was an excellent introductory product for our marketing team when we were first starting out. As a new team, we were using a plethora of budget tools to build makeshift workflows. Autopilot enabled us to cancel those tools, and use their integrations to create a cohesive lead flow for the first time.
  • Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
  • Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
  • Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Autopilot is well-suited for:
- Novice marketing teams
- Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it
- Side hustles & personal projects
- Non-profit organizations

Autopilot is not suited for:
- Experienced marketers that want limitless customization
- Large marketing teams
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot both as our agency automation solution and it is what we recommend and manage for our clients. In both instances, it is used to capture and nurture leads and because it's automated, it scales.
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Autopilot mainly for email marketing and other basic automation workflows. Since landing pages aren't a feature of Autopilot, we create those externally and connect them to an Autopilot journey so that the data is captured and journey workflows are triggered. We don't use Autopilot for reporting except for basic email performance.
  • Email Campaigns
  • Drip Nurturing
  • Smart Segments
  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
Autopilot is great for most email marketing automation, and is quite powerful with forms and when connected from your website. The Heads-Up features seem like a powerful tool if you want to focus on website engagement. I haven't done a lot with scoring and analytics, but I'm sure these features will continue to get more attention as the application is updated and improved over time.
Dave Eddy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Autopilot for our client's email marketing/automation and also our own. I'm also in a startup called Camplify which is a 2-sided marketplace for RV sharing and we have found Autopilot extremely useful.
  • Customer service is awesome. It is EASY to get your questions answered and problems solved
  • Extremely easy to use
  • Love the SMS and postcard features
  • A better WYSIWYG editor would be great, but I'm sure they'll get to that :)
Any business that wants email marketing and automation to be easy and simple.