The one to beat!
Updated June 02, 2017

The one to beat!

Kevin Farley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

My department uses Marketo to automate many activities that we used to do manually every day.

Pros

  • Automate activities that happen daily and weekly
  • Sophisticated ways of filtering

Cons

  • Campaign development is a bit involved
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
Driving product acquisition.
  • SubscriberMail and Documatix
The increased automation ability wasn't available in our previous solutions.
25,000 to 100,000
Both
Automating regular email sends.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
Not Rated
Campaign Management ()
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
8.0
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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