Providing Measurable Value
August 24, 2017
Providing Measurable Value
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
So far, we're using Marketo mainly in the marketing department with a few admins in the business sector helping to manage contacts. It gives us a platform we can expand on with different users, giving them an easy way to send and track campaigns without having to recreate the wheel. Overall, it's a tool that honestly helps us review the effectiveness of what we're doing, to connect email and social campaigns to behavior and track that to sales and leads.
- Lead Scoring: You have complete control over creating a process that works for your sales team.
- Engagement campaigns: So much better than your average "drip" campaign.
- Webinars: We link to GoToWebinar and have more control over the emails attendees receive, plus an easy way to see who are new leads acquired by the webinar.
- There's a lot to it. You may finally get the contract signed, then realize you want another feature. But, you can always scale up over time.
- Complexity: it can do a lot, but that means there is a learning curve.
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
Marketo is more powerful and a better innovator.
25,000 to 100,000