Reporting is 5 Star
Emilee Anderson | TrustRadius Reviewer
Updated August 28, 2017

Reporting is 5 Star

Score 8 out of 10
Vetted Review
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Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Right now it is just used by our marketing team to build out and test our own digital marketing campaigns. For us, Marketo was a good solution for an increased understanding of the analytics behind our efforts. We are able to report on every detail of the programs like we've not been able to do before. Additionally, we have a number of clients who fit in Marketo's model better than any other tool. We are using it ourselves as a use case for our clients looking to implement a marketing automation platform.
  • Report on ROI
  • Tight knit integration with Salesforce
  • Detailed, customizable tracking of every aspect of the marketing program
  • There is definitely a learning curve on the user interface. Not as intuitive as other platforms.
  • A lot of things (like integration with Salesforce) are one and done, meaning you cannot change them down the road. You really have to have a plan in place at the start of integration because there is no flexibility to go back.
  • They focus on what they are good at and not necessarily creating an all in one tool. This is good and bad. Not as convenient as other all in one tools, but definitely does what they are good at, the best in the industry.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
We are aiming to increase brand awareness, drive new technology conversations, nurture incoming leads, and optimize traffic on our website to convert visitors into leads.
It fits a different market than HubSpot does. For large companies with large databases, Marketo is a better fit. The integration with any CRM other than Salesforce is limited as best though. Organizations who need very specific reporting, Marketo is a good fit.

HubSpot is A LOT easier to use than Marketo, but the reporting in comparison is limited without buying the reporting add on.
As an agency with multiple marketing automation platform partnerships, we find it is important to recognize which characteristics of our clients make for a better fit. We've found that Marketo is a good solution for businesses who are VERY data driven and closer to an enterprise size. The limits on number of contacts are not as strict. However, if the organization wants to use a CRM other than Salesforce, the reporting capability drops wayyyy down. You are able to use other CRMs but with no where near the same amount of full circle reporting.

Marketo Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
8
Landing pages
7
A/B testing
10
Mobile optimization
5
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
8
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
2
Integration with SugarCRM
2

Marketo Support

On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.