Solid email management tool
Updated August 09, 2019

Solid email management tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Marketo

Marketo is used by the marketing team to manage email segmentation, list management, deployment and tracking. We also use it to build and track landing pages.
  • The SmartLists allow users to create dynamic lists that update based on user behavior.
  • The activity log gives a history of engagement at the lead level.
  • There are many templates available to build professional pages and emails easily.
  • The unsubscribe process is more confusing than it should be.
  • There is no native functionality to deploy abandoned cart emails.
  • There should be an easier way to plot out and visualize campaigns.
  • Product Launches
  • Lead Management
We target past buyers with messaging related to product launches. And we use Marketo to trigger messages to new leads and nurture them through the sales funnel.
Marketo was very flexible and gave us the most options for customization.
Marketo is great for organizations that want to build landing pages that put users in email nurturing campaigns. The SmartLists allow you to segment based on activity or even trigger specific emails based on site activity. It could be difficult for less savvy users to build and maintain campaigns.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Standard reports
Custom reports

Learnings & Advice

Marketo has enabled us to customize our messages to a much larger degree than before. We use the tool to send a series of emails (welcome series, or nurture series) to new leads that request information from our firm. With Marketo, we can customize the entire series based on how the lead connected with us and what they were looking for. This way, our messages resonate more and our unsubscription rate is lower. This helps us to give our customers the best information that is the most relevant for them.
Marketo gives us a holistic view of our customers and their interactions with our website and our emails. If a client has a question about using the site, we can view their entire click trail in their Marketo record, so we can see the exact pages they viewed, which gives us a much better idea of what the issue is, without relying on the customer to remember exactly what page they were on or what path they took.
Marketo is a powerful tool. But that means that it is also very complex. You will get out what you put in. If you don't take the time to learn the tool and what it can do, you will end up spending a lot of money and not getting your value back. Since it's complex, even doing basic things can be difficult, but if you take the time to do things right, it pays off in the long run. Just have proper expectations that it is going to take some work.
I get a weekly update from the Marketo Community that provides tips and tricks that other users have discovered. It also shows the most common questions and answers from the community so users can learn from each other. I frequently see someone asking a question about some sort of advanced functionality that I never even knew existed and sometimes we end up implementing these on our own instance.
Use tokens to automatically insert data into an email message. This can be done in subject lines, greetings and anywhere in a message. For example, try putting the recipient's first name in the subject line to increase open rate. Or insert the name of the customer's sales rep in the contact section, so clients can call their rep directly instead of calling the main number.

Marketo Support

Quick response to basic issues. More complex needs require a service contract.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Support understands my problem
Quick Initial Response
No - The standard tech support is helpful enough with basic issues.
Had an issue where unsubscribes were not working properly. The technician signed on to my account and looked at the configurations to recommend a solution.