Marketo for the Win!
January 30, 2018

Marketo for the Win!

Kenzi Stewart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

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Overall Satisfaction with Adobe Marketo Engage

We're using Marketo for all of our marketing needs: drip campaigns, prospect and client scoring, etc.

Pros

  • Retaining client information
  • Love the landing pages! Super easy to build and customize.

Cons

  • N/A
I've used HubSpot for the past two years at my previous company. Unfortunately, they didn't stack up as well next to Marketo. We needed something that had virtually no limits on what we could do with it. Marketo integrates seamlessly with Dynamics CRM as well as our internal program.
Marketo is highly customizable, and basically has everything anyone could ever want in a marketing platform. They provide great support and training. If you're new to marketing platforms, this may not be the best option for you.

Adobe Marketo Engage Feature Ratings

10.0
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
10.0
API
10
Customizability
10
Integration with Microsoft Dynamics CRM
10

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