Marketo Review
May 02, 2018

Marketo Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Marketo will be used for email marketing and web personalization. It will be used by our global marketing teams to address inefficiencies using our existing product, and expand to new capabilities.

Pros

  • Marketing automation - enabling marketers to do everyday tasks efficiently with always-on campaigns
  • Analytics - providing analytics that marketers aren't able to create, even with an analytics team.
  • Surround sound marketing - enabling marketers to reach client, leads, and prospects on various channels.

Cons

  • User Interface seemed outdated, although the Marketo Sky seems to address these
  • Lead Management
  • Prospecting / New Business
Passing leads to a new CRM application to enable deepening and lead gen.
Fewer products required for core use cases.
250,000 to 1 million
B2C
Marketo is well-suited for campaign journeys.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
6
8.0
Calendaring
8
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
7.0
API
8
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated

Comments

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