Marketo is great!
May 02, 2018

Marketo is great!

Kathleen Kelly | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Analytics

Overall Satisfaction with Marketo

I work in a business group within Red Ventures, MYMOVE. It is not used through out all of Red Ventures, just in a couple of business groups. We use Marketo as a reengagement tool for our partners. We are a B2C company.
  • Setting up if/then campaigns
  • A/B testing
  • Being able to design emails within Marketo without coding.
  • Lead Management
  • Prospecting / New Business
We are able to send out emails quickly to a huge list of customers. It helps us introduce our brand and reengage with our customers on behalf of our partners. We have started to tie our email into a direct mail campaign.
I think Marketo is more suited to B2B type companies. We aren't able to do all the B2C functions that we want. We also have to send to a huge number of email addresses and that is very expensive.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
8
Mobile optimization
6
Email deliverability reporting
7
List management
5
Triggered drip sequences
6
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated