Item: Adobe Marketo Engage
Rating: 7
Author: Kathleen Kelly

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

I work in a business group within Red Ventures, MYMOVE. It is not used through out all of Red Ventures, just in a couple of business groups. We use Marketo as a reengagement tool for our partners. We are a B2C company.

Pros and Cons

Pros

Setting up if/then campaigns
A/B testing

Cons

Being able to design emails within Marketo without coding.

Using Marketo to Support Sales Goals

Lead Management
Prospecting / New Business

We are able to send out emails quickly to a huge list of customers. It helps us introduce our brand and reengage with our customers on behalf of our partners. We have started to tie our email into a direct mail campaign.

Number of Contacts (List Size)

More than 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Likelihood to Recommend

I think Marketo is more suited to B2B type companies. We aren't able to do all the B2C functions that we want. We also have to send to a huge number of email addresses and that is very expensive.

Adobe Marketo Engage Feature Ratings

Comments

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Marketo is great!

Software Version

Modules Used