Feature filled if you can handle a massive learning curve
May 02, 2018
Feature filled if you can handle a massive learning curve
Score 10 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We use Marketo across marketing, sales, and customer experience. It helps us send email updates and nurtures, track event and content engagement, and prove business value.
Pros
- Easy to customize emails and landing pages
- Simple lists structure
- Smart forms management
Cons
- Analytics are fragmented
- Analytics depend heavily on salesforce opportunity data
- Nurtures are complicated to understand. There’s no simple trees like in Pardot
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Drive inbound pipeline growth and customer retention.
Marketo’s architecture makes database segmentation easier than HubSpot which relied too heavily on lists. I do miss the dashboards on every object like I had in HubSpot. Marketo’s wiziwig email with drag and drop features makes customizing an email more pleasant than with Pardot that relies too heavily on an original template. You also don’t have to create a separate list to send an email like you do in Pardot which makes managing lists much lighter. Pardot’s reports are also not customizable like in Marketo.
100,000 to 250,000
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