Robust product good for Emails
Updated November 20, 2018

Robust product good for Emails

Shanie Los | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

We are an ad agency so we typically only use Marketo on our account management or developer side. We use Marketo for data management, email communications, and landing page development.

Pros

  • Marketo provides a number of great campaign templates that help us set up programs efficiently.
  • We can find any stat needed with the reporting available. It's fairly easy to use and understand and we feel that the performance of our accounts depends strictly on performance of our campaign.
  • Marketo support has been really exceptional lately. I’ve used them for a few issues I was experiencing and things were resolved quickly.

Cons

  • Marketo tends to crash a lot. I will get a spinning wheel for awhile forcing me to refresh. A lot of the time I get a refresh error message and then the instance becomes very glitchy from then on.
  • I would love an option to stop a campaign from completing other than the abort button.
  • It would be nice to have another level of certification before the expert level for more junior level people.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Our client does not track profitability as much as they should be in Marketo so we aren’t sure how helpful Marketo has been with growing our numbers.
I have only used a free version of MailChimp and Marketo is far more robust.
Other programs are hard to figure out. Market is much more user friendly.
I feel that Marketo has a strong email communications game. They offer a ton of flexibility in structure and templates. The landing pages seem to have issues from time to time with form and design capabilities.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
5
Landing pages
9
A/B testing
8
Mobile optimization
4
Email deliverability reporting
9
List management
10
Triggered drip sequences
3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
3
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
3
Social profile integration
4
Dashboards
8
Standard reports
8
Custom reports
8
API
4
Role-based workflow & approvals
7
Integration with Salesforce.com
4

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