Ideas for a better marketing space
Updated November 14, 2018
Ideas for a better marketing space
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Used by Demand Generation team, but DG team supports all other teams like channel marketing, product marketing etc.
Business problem - execution of emails, database cleaning, lead scoring
Execution of emails - Email is the most important channel for driving registrations for live demo and webinar.
Database cleaning - we are performing data hygiene and normalization to remove any duplicates.
Segmentation - We have segmented database based on industry and campaign interest for better targeting.
Lead scoring - we are scoring leads based on profile and behavior.
Business problem - execution of emails, database cleaning, lead scoring
Execution of emails - Email is the most important channel for driving registrations for live demo and webinar.
Database cleaning - we are performing data hygiene and normalization to remove any duplicates.
Segmentation - We have segmented database based on industry and campaign interest for better targeting.
Lead scoring - we are scoring leads based on profile and behavior.
- Email creation, design studio works smooth
- Marketo community is helpful
- Forms are good with progressive profiling
- It is easier to clone old programs and tokens which saves lot of times
- It is easier to play around the HTML code in email templates
- It's integration with third party tools such as Brighttalk, on24 is good
- Creation of landing pages are not smooth. One html code is changed from A to B, and let say we want to built on B to create C, Marketo does not allow that. We need to start working with A again to get version C
- It is impossible to work on HTML/CSS codes of landing pages
- Marketo should improve the deliverability tool package. It just shows that emails are landing to spam inbox but does not suggest any ways to improve
- Marketo have velocity scripting so that we can target multiple segments in one segmentation. But velocity scripting is difficult to write
- Product Launches
- Cross-Sell
- Customer Service
- Prospecting / New Business
Product launches - goal is just to improve brand awareness
Customer service - Basically transnational emails to improve if the product is down and to resolve customer queries
Cross -sell - To educate the customers and then make them sales qualified leads
New business - targeting new prospects
Customer service - Basically transnational emails to improve if the product is down and to resolve customer queries
Cross -sell - To educate the customers and then make them sales qualified leads
New business - targeting new prospects
- Oracle Eloqua and Pardot
Marketo as compared to Eloqua and Pardot allows better customization of emails through usage of dynamic content, segmentation. It also supports drip campaigns, have better integration with third party tools.
Not available
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Channels
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Segmentation
- Lead Nurture
- Reporting/Analytics
- Email templates - easier to clone - to improve brand awareness
- Segmentation - easier to create by running the smart lists - better audience targeting
- Snippets - easier to acheive dynamic content in emails - better audience targeting
Segmentation - Initially we were using smart lists to pull our sendlists for emails which was a time consuming process. Have started using segmentation and it has improved email execution run time.
Marketo community is the best. People are really helpful and respond really fast. I have learned a lot by just reading the questions on community.
Marketo support is very responsive
Marketo community is very responsive
Marketo have email marketing as well as web personalization
Marketo third part integration
Marketo revenue cycle model
Marketo community is very responsive
Marketo have email marketing as well as web personalization
Marketo third part integration
Marketo revenue cycle model
Tokens helps to avoid re writing the same things while executing the same programs
Snippets helps to leverage dynamic content, sending different content to different audience
AB testing helps to learn more about the database
Smart list helps to execute the programs
Triggers to leverage real time changes
Snippets helps to leverage dynamic content, sending different content to different audience
AB testing helps to learn more about the database
Smart list helps to execute the programs
Triggers to leverage real time changes
Benefits of using some of Marketo's core features
It helps in better marketing and sales alignment
Sales team can be better targeted and saves a lot of time for them
helps to delete the unwanted data in our database
Sales team can be better targeted and saves a lot of time for them
helps to delete the unwanted data in our database
Webinar
livedemo
social ads
livedemo
social ads
Segmentation is really good.
We have segmented database based on geography, region, industry, job title, job level
Form filled in last 30 days to figure out the engagement
smart campaigns have filter and well as triggers. Triggers helps to send real time transactional emails
Forms have really cool features such as progressive profiling, visibility rules, instruction rules
we customize marketo given templates as per our company branding
easier to clone
easier to change html code on html editor
easier to change html code on html editor
Marketo Training
- In-person training
- Self-taught
Yes, product is very user friendly. In person or online hands on training is not needed.
Yes, I will recommend other to just start by watching videos and reading https://docs.marketo.com
Yes, I will recommend other to just start by watching videos and reading https://docs.marketo.com