Item: Adobe Marketo Engage
Rating: 7
Author: Verified User

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

We used it to execute email and marketing automation campaigns, maintain lead data and host landing pages and forms.

Pros and Cons

Pros

Great community of users to get help from and collaborate with
Great conference to learn and network at
Great set of options for smart lists and flows to build specific workflows

Cons

Poor knowledge of product and process from support, most of the time the community is more reliable
Slow response and work times from engineering teams, high cost for low work projects
Clunky and outdated interface, sometimes glitchy, sometimes lacking in necessary analytic data
Sometimes times out with large amounts of data
Documentation is scattered and not always up to date

Alternatives Considered

Oracle Eloqua and HubSpot

We chose it because the company was already using Marketo, there are lots of community resources and experience from other coworkers, and cost.

Marketo was very easy to learn and the community had great resources. For basic building of assets and executing of campaigns it's good, but it's harder to organize and keep clutter from happening. More structured options for archiving and retiring old campaigns and content would be much desired.

Comments

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Good starter program, use the community as a resource. A lot of growth opportunity.

Modules Used