Why Marketo?
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
We use Marketo to automate marketing across all channels for the various solutions our company offers. The Marketing Department currently is the only team using Marketo because we have had issues integrating it with our CRM platform, Microsoft Dynamics. We would like to allow our sales team to use Sales Insights and other features of MSI.
- The automated and streamlined process of marketing tactics across channels
- Lead nurturing and scoring for sales readiness
- Analytics and reporting capabilities that provide strategic visibility
- Steep learning curve for anyone not familiar with Marketing Automation Platforms
- As a user of Microsoft Dynamics CRM, I've found Marketo lacking in customer support and knowledge. I typically have to turn to the community of other MSD users for resolutions to issues. Marketo focuses much of its development around Salesforce, and functionality and integration with Dynamics suffers.
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Increase net new business while identifying cross-sell/up-sell opportunities with existing customers to strengthen our customer base.
I inherited this instance of Marketo so I wasn't involved in the selection process. However, we chose Marketo as our major partner, Microsoft is also a user. Due to our partner status and involvement with Microsoft's marketing team, we became a reseller of Marketo. Marketo is great for enterprise-sized business and B2B marketing while Act-On works well for a smaller business with a small budget.
Less than 10,000
Adobe Marketo Engage Feature Ratings
Learnings & Advice
Our salespeople have been taught how to use Marketo on a daily basis to more effectively prospect and engage in activities that lead to higher conversion rates.
My tip for anyone reading this - login to the Marketo Community as often as possible. The Community is full of helpful people who regularly contribute and provide expert insights, tips and tricks and a lot more. Read the questions, replies and try to replicate or understand what is being discussed. You’ll learn more doing this than reading the documentation over and over.
Although I am a Marketo Certified Expert, most of the knowledge I have is due to constant use of Marketo and relying on the knowledge of the Community.
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Using Marketo
6 - Events manager, content management, Admin, designer
1 - Marketo power user who has gone through certification and a CRM administrator who is familiar with marketing automation
- Marketing automation
- Sales enablement
- Content AI
- Increased lead conversion
- Increased employee efficiency