My insight on Marketo
Jimmy Guillermo | TrustRadius Reviewer
February 05, 2019

My insight on Marketo

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo ContentAI

Overall Satisfaction with Marketo

Of the many things I would like to say about Marketo, I would say the most impressive thing for me is how they listen to their customers and add the features that the people who use it request. Monthly there is a new release that has great features. I have used Marketo for almost a year and a half, and I have seen it evolve.
  • Bets are those "owned" by a sales rep. The stars indicate the lead score, and the flames indicate the rate of change of that score.
  • The flames and stars work together to help salespeople focus on what's important.
  • The whole point is that we're now able to gather so much information that it can be overwhelming.
  • Marketo has tiered pricing.
  • Reviews are mixed on its reporting and analytics functionality.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Use to increase and drive sales, and for new leads prospection. Marketo's lead lifecycle and revenue cycle tools are highly touted and allow businesses to create advanced sales funnels. Also used in large enterprises, who already have systems in place for all of their marketing activities and only want their marketing automation software to do marketing automation, so it's a great tool to accomplish many on-set goals.
HubSpot is easier to learn and use than Marketo as it requires significantly less IT resources to implement. Both platforms integrate with Salesforce and other popular CRMs, but HubSpot has a free CRM for their users who don't already have one.
What makes it immediately attractive to growing businesses is how they position themselves as a tool for marketers, not for engineers. True to their word, all other automation tools are much more user-friendly out of the box than Marketo is.
Well suited to lead management, email marketing, consumer marketing, customer base marking and mobile marketing to customers including both B2C and B2B brands of all sizes. Some common features include nurturing, SEO, landing pages, scoring, and analytics, while other editions offer advanced features such as website personalization, mobile engagement, and social and web retargeting.

Marketo Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
7
Social profile integration
7
Dashboards
6
Standard reports
5
Custom reports
5
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8