My relationship with Marketo
March 29, 2019

My relationship with Marketo

Jasmine Chung | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is our engine for demand generation and is used by the marketing team across various of functions within marketing. Marketo helps with staying engaged with our customers and prospects, scores the person depending on the action taken, and tracks which channel has the biggest impact/ROI.

Pros

  • Marketo is great for capturing the original referrer with the Munchkin code to see where the people are coming from.
  • Acquisition program is great to track the new names obtained vs. already in the database.
  • Sending out personalized emails using tokens to bring the best experience for the user.

Cons

  • We had a difficult time tracking which channel is performing the best.
  • When we were rearranging the architecture of our CRM and moved from one SFDC to another, we were not aware that it is not a rip and replace but needed a new instance as a whole.
  • Setting up the smart campaigns and overriding some data where it is impossible to revert back to has been challenging.
  • Product Launches
  • Customer Service
  • Lead Management
We are trying to upsell, cross-sell, and always stay on top of mind of the customers and penetrate into the area where they may not know about us yet.
Even though Pardot is an SFDC company, their integration was not nearly as reliable/robust as what Marketo offered. Also, Pardot has a better visual of the "Smart Campaign" (seeing how each campaign will flow/take action); the functionality did not meet Marketo's ability to run campaigns.
Marketo is well suited for a more mature business rather than an SMB due to the pricing and the robustness of the tool.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
4
Landing pages
Not Rated
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
6
Custom reports
Not Rated
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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