My relationship with Marketo
March 29, 2019
My relationship with Marketo
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is our engine for demand generation and is used by the marketing team across various of functions within marketing. Marketo helps with staying engaged with our customers and prospects, scores the person depending on the action taken, and tracks which channel has the biggest impact/ROI.
- Marketo is great for capturing the original referrer with the Munchkin code to see where the people are coming from.
- Acquisition program is great to track the new names obtained vs. already in the database.
- Sending out personalized emails using tokens to bring the best experience for the user.
- We had a difficult time tracking which channel is performing the best.
- When we were rearranging the architecture of our CRM and moved from one SFDC to another, we were not aware that it is not a rip and replace but needed a new instance as a whole.
- Setting up the smart campaigns and overriding some data where it is impossible to revert back to has been challenging.
- Product Launches
- Customer Service
- Lead Management
We are trying to upsell, cross-sell, and always stay on top of mind of the customers and penetrate into the area where they may not know about us yet.
100,000 to 250,000