Marketo -- I drank the Purple Kool-Aid, but I'm also honest about ways to "hack/improve the system"
March 29, 2019

Marketo -- I drank the Purple Kool-Aid, but I'm also honest about ways to "hack/improve the system"

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used by our whole organization, but most notably in Sales and Marketing. The primary use is to optimize the marketing team and provide analytics to further improve sales and marketing objectives and strategy. There are other objectives addressed, especially in regard to our content's effectiveness.

Pros

  • Lead lifecycle management is particularly effective -- the ability to incorporate/revise models on-the-fly
  • Engagement programs are great and provide a nice, visual approach to organizing larger programs and cadence
  • Flexibility of design regarding the organization of marketing/operational programs

Cons

  • Much of my critique is around the ability to truly clone workflows (smart campaigns) and UX of the design studio -- but much of this is being "teased" by Marketo Sky (although it's too early to truly stress test the new UI).
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
  • Other
ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS. ANALYTICS.


and then, efficiency.
Pardot (at the time) wasn't as feature-rich compared to Marketo. Eloqua (as I've inherited) appears to be powerful, but IMHO is geared toward larger, more complex marketing teams.
In MY personal experience, Marketo is better suited for smaller teams seeking to rapidly execute on numerous and broad marketing strategies.

Marketo also excels in the management of assets (design studio) and has improved the UX for themed/cloneable emails and landing pages.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
7
List management
9
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
4
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage