Overall Satisfaction with Marketo
Marketo is only being used by the Revenue teams (Sales, Marketing, & Customer Success) at this point. We have mainly leveraged it for managing marketing email campaigns, including webinar promotion, drip campaigns on a specific asset, and various nurture programs. We also use it to manage our MQL and lead scoring programs, as well as an alert routing system for notifying sales when a MQL is ready for follow up.
- Nurturing Prospects.
- Lead Scoring and MQL management.
- Alerting Sales of leads ready for follow-up.
- Search Functionality within the Platform.
- Quicker Load Time on Smart Lists.
- Bulk Actions.
- Lead Management
- Prospecting / New Business
Traditionally, we have mainly used Marketo for supporting the sales team's goal of driving net new revenue for the organization. We've done this through email drips, nurture campaigns, and webinar and event promotion.
250,000 to 1 million