Cursory View of Marketo
April 02, 2019

Cursory View of Marketo

Michael Romero | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is only being used by the Revenue teams (Sales, Marketing, & Customer Success) at this point. We have mainly leveraged it for managing marketing email campaigns, including webinar promotion, drip campaigns on a specific asset, and various nurture programs. We also use it to manage our MQL and lead scoring programs, as well as an alert routing system for notifying sales when a MQL is ready for follow up.

Pros

  • Nurturing Prospects.
  • Lead Scoring and MQL management.
  • Alerting Sales of leads ready for follow-up.

Cons

  • Search Functionality within the Platform.
  • Quicker Load Time on Smart Lists.
  • Bulk Actions.
  • Lead Management
  • Prospecting / New Business
Traditionally, we have mainly used Marketo for supporting the sales team's goal of driving net new revenue for the organization. We've done this through email drips, nurture campaigns, and webinar and event promotion.
I can only speak to how our organization has traditionally and currently leveraged Marketo, which I understand is not taking advantage of the full suite of capabilities that exist within the platform. It is really great at managing and executing on various different types of campaigns such as emails drips, nurture programs, webinar promotion, event tracking. It's also been a great tool for lead scoring and MQL management.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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