Best Overall Marketing Automation Tool with Great Flexibility and Customizability
April 01, 2019
Best Overall Marketing Automation Tool with Great Flexibility and Customizability
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Ad Bridge
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is our main hub of all customer communication. We use it primarily for all of our nurtures, batch campaigns, master routing, task assignment, web forms, webinars, etc.
- The learning curve for Marketo is relatively low. Intuitive drag and drop on filters and flow steps allow flexibility.
- It's a powerful tool to append and modify data on a large scale - i.e. change data value if x conditions are met.
- Batch and Trigger campaigns allow flexibility on schedule.
- No process visualization of how connected smart campaigns are related each other - you have to rely on a tight naming convention and accurate documentation on your own.
- Slow loading time of smart lists.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
- Product launches - general awareness and upsell opportunities
- Upsell - getting existing customers to upgrade or non-licensed users to get a new plan
- Lead management - bringing qualified leads to the sale team's attention for faster time to close
- Prospecting / New Business - growing existing customer accounts by tapping into untouched contacts
More than 5 million