Marketo is great but there is definite room for improvement
April 03, 2019
Marketo is great but there is definite room for improvement
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo
It is being used by multiple departments but mostly by marketing to assist with our marketing automation and nurturing efforts. Other departments use it for strategic communication purposes.
- Ability to make most things a reality. If you can think of something you want to do with a lead, you can make it happen in Marketo with the right know-how.
- Needs a better, more intuitive user interface and experience. Not user-friendly.
- Needs better email building capabilities: Drag and drop editor.
- Better reporting.
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Marketo is used to increase new product sales, drive growth in new markets, and to increase revenue within existing customers. If used correctly, Marketo can help you accomplish your goals.
1 to 5 million