Marketo: A powerful marketing automation and operation tool
Overall Satisfaction with Marketo
Marketo is a SaaS based marketing automation and operation software which helps our organization to automate and measure marketing engagement, tasks and workflows. The benefits I realized working with Marketo is how versatile it is in its marketing approach, analytical insights and its strategic ways. It is easy to use and create emails, forms, and landing pages. It is also easy to create workflows for automation which might be very useful in nurturing campaigns. When it comes to complex campaigns, you are able to create flows and derive users according their actions and behaviors. Below are the the different Marketo functions which are being used to address business problems:
- Email Marketing
- Lead Nurturing
- Lead Management
- Bi-directional CRM synching
- Data Collection & Database Management
- Data Quality & Cleansing
- Demand Gen & Web Content Strategy
- CRM Integration & Lead Management
- Change Management & Training
- Demand Funnel Development & Sales Alignment
- Lead Scoring
- Landing Pages & Forms
- Marketing Activity Tracking
- Web Activity Tracking
- Social Marketing
- Campaign Dashboards and Reports
- Program and Campaign Analysis
- Opportunity Influence Modeler
- Advanced Report Builder
- Ease of use - Drag and drop interface
- Marketo community offers tips, and you can get any question answered really fast.
- There is a huge learning curve with Marketo but this enables capability once you climb that curve.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools.
Marketo Features:
Marketo Features:
- Lead scoring
- Lead segmentation
- Web activity tracking
- SMS marketing
- Personalize web content
- Predictive analytics
- Bi-directional CRM syncing
- Event management
- Split testing
- Create membership sites
- Bulk social media posting
- Sales reports
- Real-time sales alerts
- Outlook integration
- Salesforce integration
- SAP integration
- Oracle integration
- Saleforce Integration
- Netsuite integration
- SugarCRM integration
- Microsoft Dynamics integration
- Zapier integration
250,000 to 1 million