Marketo has pluses and minuses
Updated January 10, 2020
Marketo has pluses and minuses
Score 8 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Overall Satisfaction with Marketo
We use Marketo to send emails, manage our large customer database, and analyze our marketing effectiveness. It addresses our problem of organizing our very large database (about 10 million contacts), helping us gain insight into what users are doing in our app, and allowing us to segment them so we can best target them.
- Lets you look at and segment leads from a very macro to a very granular level
- Lets you create very complex engagement programs
- Lets you send trigger emails on very specific criteria
- The WYSIWYG email editing function is terrible. Marketo always adds a bunch of tags that break the code that I slave over in Litmus
- The inability to schedule emails to send in the recipient's time zone is a HUGE issue
- Not being able to edit Email Program campaign limits makes that function completely unusable.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
We are looking to convert leads to customers, gain logos, upsell plan types, sell services, and expand within organizations. Marketo helps us with these goals by giving us the power to slice and dice our database in many ways and send targeted communications. Personalized content is key in this crowded B2B space.
- HubSpot is much more intuitive and easy to learn but not scalable depending on the size of your organization and database.
- Marketo is such a key player that developers have created more integrations and they have more partnerships than their competitors.
- Pardot and Eloqua are not as flexible as Marketo but are more sophisticated in some ways.
- Do your research to make sure it's the right fit. As you can imagine, it is a very sticky product, so changing is hard once it's been implemented.
- Marketo is such a key player that developers have created more integrations and they have more partnerships than their competitors.
- Pardot and Eloqua are not as flexible as Marketo but are more sophisticated in some ways.
- Do your research to make sure it's the right fit. As you can imagine, it is a very sticky product, so changing is hard once it's been implemented.
More than 5 million