Marketo Review
September 23, 2020

Marketo Review

Amit Jain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

Marketo Engage is a Marketing automation tool widely used by the Marketing (primarily) and Sales teams. This automation tool helps the organization manage its day to day marketing activities, allowing marketers to keep track of the campaign performance, adjust campaign settings as needed, and optimize the customer experience on several different platforms by capturing, not only the demographics attributes, but also the 360 custom behavior. Marketo’s engagement engine helps marketers driving more personalized campaigns with relevant content at the right time to the right people. Marketo also helps organizations in aligning the Sales and Marketing teams to better collaborate and drive more revenue and optimize Sales efficiency at the same time.

Marketo provides models to manage day to day campaigns, create web-forms and landing pages, manage the whole email Marketing, tracking user’s web behavior, integration with CRM, integration with 1000’s of third-party applications, and many more.

  • Tracking user behavior
  • Email marketing and engagement engine
  • Web-form capture and lading page
  • CRM integration.
  • Marketing database mangament and segmentation
  • Email and web personalization
  • Marketo needs to focus more on some of the core functionality of the platform as they continue to grow as a company. Some of the items I hope will be taken care of with the upcoming Marketo upgrade.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are using Marketo to serve different purposes, including the acquisition of new prospects, engaging the existing prospects and customers, and obviously upselling and cross-selling. But the most important thing that we are solving using Marketo is to understand the customer's needs and provide the relevant content at the right time. Marketo allows us to manage the communication limit and helps us to not over-communicate with the customer.
I have used Eloqua in past. The most important thing that I get in Marketo is the activity log. As a platform owner, you need to understand how things are working and investigate how certain things are not working as expected. The activity log helps us to see how various flow is affecting a certain lead. It also helps the organization be compliant and helps us to see when and how someone got subscribed/unsubscribed, etc.

Marketo has several other features that help marketers to easily carry out the day to day campaigns and several other tasks. The way Marketo organizes the marketing asset is really great. You have all the things you need in a single place, you don't have to go to multiple places to look back and change something. The way Marketo allows you to tokenize the assets is another great thing to be more productive.
I highly recommend Marketo because of many reasons but a few top of the mind things are it's tracking mechanism, engagement engine, email, and web personalization, native integration b/w Marketo and SFDC.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Integration with
Integration with Microsoft Dynamics CRM