Item: Adobe Marketo Engage
Rating: 8
Author: Gideon Carter

Overall Satisfaction with Marketo Sales Connect

Use Cases and Deployment Scope

Marketo Sales Connect (ToutApp) was used by our organization as a sales efficiency tool. It was an excellent tool for planning large outreach campaigns for contacts, scheduling prospecting calls, and reaching a large volume of users at once.

It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.

Pros and Cons

Pros

Large volume email campaigns
CRM integration
Easy to use interface/setup
Easy to collaborate and share templates with colleagues

Cons

Customer support
Had more email bounces with ToutApp than with other solutions (i.e. Outreach.io).

Return on Investment

ROI - Account Executives were able to find and close more business.
Time - Emailing became much faster and easier.
Collaboration - Best practices were shared and increased effectiveness across the organization.

Alternatives Considered

Outreach

Our sales organization actually switched from ToutApp to Outreach.io about 9 months ago, so I am not currently using ToutApp. The collaboration was better in ToutApp.

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Other Software Used

Outreach, Chorus.ai

Likelihood to Recommend

Marketo Sales Connect (ToutApp) was a strong tool for finding and qualifying new business. As a sales organization, we would be able to easily share best practices and best emails through Tout and look through campaigns that other sales executives had created. Through this, there was an increased collaboration in email-based prospecting.

The bridge between ToutApp and our CRM (Salesforce) was great. It logged activity from a Gmail account and synced up emails sent from ToutApp to Gmail. It was used across our organization for several years, and the number of new opportunities our team found after adding in ToutApp as a sales productivity tool skyrocketed.

Marketo Sales Connect Support

Support Rating

Personally, I didn't interact with the support team. The set-up was self-explanatory, the team came to do an onsite to show us how to use ToutApp, and they were extremely helpful in answering questions and demonstrating the product.

Comments

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A fantastic productivity tool