Marketo is a powerful platform.
July 05, 2021
Marketo is a powerful platform.
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is our marketing automation tool. We use it for executing our email marketing programs, building landing pages, building lead and contact lifecycle management, lead scoring, marketing analytics, [and] executing virtual events, just to name a few. It is primarily used by the marketing operations team and integrated demand generation team. It serves as a platform for lead generation.
- Marketo is very sophisticated compared to others in the market. You can build very complex programs.
- You can build automation. Currently we have about 2000 trigger programs and it runs well.
- It is highly modular and scalable.
- The user interface could be improved. They have improved after being acquired by Adobe, but there is still room for improvement.
- Marketo is quite slow in terms of processing.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Product Launch- We use it for product launches so we can drive awareness.
- Upsell and Cross Sell - We use Marketo for creating nurture streams for customers to make them aware of new products which in turn drives revenue.
- Lead Management - We use this for increasing conversion rates
- Prospecting/New Business - We work with multiple data partners to expand our database so we can market to them
Marketo is way better than any automation platform out there. It can handle complexity and is scalable.
1 to 5 million