Marketo User x2
Updated October 30, 2021

Marketo User x2

Daniel McHugh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

My prior two companies both use Adobe Marketo Engage. At NITA, it was used by the marketing and sales department, and at ABILITY, it was used exclusively by the marketing department. Efficiency was the key at both companies as it allowed us to automate a number of time-consuming processes. It was a welcome addition when we implemented it at NITA.

Pros

  • Dynamic content
  • Marketing automation
  • Integrating with other software in your tech stack

Cons

  • As marketers, analytics is always something we could use more of so improvement would be welcomed here
  • More opportunities to filter lists would be great
  • Offer some easier to use versions for smaller companies that aren't able to take advantage of the full suite
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
The goal for everything was to automate as many processes ads possible so the sales team could have leads sent to them by the system rather than sending their own outreach and cold calling. For the marketing team, we wanted to send out timely, relevant, and interesting content to segmented audiences and used features like personalization, dynamic content, and others allowing us to do it with ease.
Adobe Marketo Engage was the winner of our RFP process because of their willingness to develop an API to integrate with our very customized CRM and their robust functionality. In terms of functionality, we would have been able to do most of what we wanted with some of the other platforms we looked at but knowing what we were up against in terms of CRM integration made Adobe Marketo Engage the choice in the end.
250,000 to 1 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The larger the company, the more I would recommend Adobe Marketo Engage. It is a very robust system and takes some resources, specifically staff, to get the most out of it. It can still greatly benefit a smaller company, but the price point isn't always palatable for smaller companies that don't have the dedicated staff to get the most bang for their buck.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
7
Triggered drip sequences
9
7.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
6.3
Dashboards
6
Standard reports
7
Custom reports
6
7.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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