Scale your demand engine with Adobe Marketo Engage as the foundation
October 30, 2021

Scale your demand engine with Adobe Marketo Engage as the foundation

Patrick Phelan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage serves as our core marketing automation solution and is a foundational layer to our demand engine, funnel architecture, campaign execution, lead management, and lead processing. Adobe Marketo Engage's scalability is head and shoulders above all other marketing automation platforms and aligns with ease with our GTM and growth strategies.
  • Lead management
  • Integration with Salesforce
  • Demand Generation Campaign Architecture
  • Integration with Drift
  • Marketing and Revenue Analytics and Insights
  • Marketing Operations Command Center
  • Lead scoring
  • Email marketing
  • Integration with Clearbit
  • Demand Funnel Architecture and Stage Processing
  • Lead Nurturing
  • Analytics dashboards but overall analytics is strong
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Drive revenue growth and customer retention.
HubSpot and Pardot are great solutions for very small teams or a larger organization with a small marketing team. For a growing team that leverages Salesforce, Adobe Marketo Engage is by far the best.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is an optimal fit for B2B organizations. I've used it across multiple organizations and have also used Hubspot, Pardot, and Eloqua. Adobe Marketo Engage is head and shoulders above. Adobe needs to continue to scale and invest in Marketo.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
9
Dashboards
7
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated