Adobe Marketo Engage - Best B2B tool for lead scoring and lead nurturing
October 04, 2021

Adobe Marketo Engage - Best B2B tool for lead scoring and lead nurturing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We are using Adobe Marketo Engage for lead scoring, lead nurturing, and account-based marketing. It is helping us understand customer behavior and their interests. Our marketing team is using this tool for lead generation. We integrated Zoom with Adobe Marketo Engage for conducting automated and smart webinars. The TechTeam has embedded Adobe Marketo Engage's sign-up form into our website for automating workflows.
  • Lead scoring
  • Lead nurturing
  • Automation
  • Workflows
  • Pricing
  • Product Launches
  • Upsell
  • Lead Management
I found Adobe Marketo Engage more suitable for our business compared to Pardot. Adobe Marketo Engage has more features and functions than Pardot. I found Adobe Marketo Engage reporting and analytics more advanced than Pardot.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is the best fit for B2B marketing.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
6
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated