Top of the Marketo
September 19, 2021

Top of the Marketo

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Deliverability
  • SEO

Overall Satisfaction with Adobe Marketo Engage

We started using Adobe Marketo Engage to start our path down marketing automation. This included email automation as well as lead management through landing pages and forms. It took a while to set up, but now we use it to help with the entire customer journey from beginning to account opening. It has made life a lot easier, and the tracking and analytics help a lot with what to send next.

Pros

  • Email automation
  • Landing page templates
  • Analytics

Cons

  • Customization
  • Campaign building
  • Nurture campaigns
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Adobe Marketo Engage does a great job of handling all areas of the sales process as well as informational emails. The subscription management works well as well as using analytics to set up campaigns that drive further sales. This includes sending additional emails to people that clicked on an email but didn't take action.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well suited to deliver a large number of emails to a lot of different clients. It's well suited if you need to communicate on a large scale with your customers. Adobe Marketo Engage makes it easy to track open rates, A/B test, and add dynamic content to your emails well. It allows for a lot of personalization. The thing that is hard is customizing landing pages without knowing a lot of code. If you don't have dedicated programmers, this is difficult to accomplish.

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
9.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
8.0
Calendaring
8
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.6
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated

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