Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We started using Adobe Marketo Engage to start our path down marketing automation. This included email automation as well as lead management through landing pages and forms. It took a while to set up, but now we use it to help with the entire customer journey from beginning to account opening. It has made life a lot easier, and the tracking and analytics help a lot with what to send next.

Pros and Cons

Email automation
Landing page templates
Analytics

Customization
Campaign building
Nurture campaigns

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Adobe Marketo Engage does a great job of handling all areas of the sales process as well as informational emails. The subscription management works well as well as using analytics to set up campaigns that drive further sales. This includes sending additional emails to people that clicked on an email but didn't take action.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is well suited to deliver a large number of emails to a lot of different clients. It's well suited if you need to communicate on a large scale with your customers. Adobe Marketo Engage makes it easy to track open rates, A/B test, and add dynamic content to your emails well. It allows for a lot of personalization. The thing that is hard is customizing landing pages without knowing a lot of code. If you don't have dedicated programmers, this is difficult to accomplish.

Top of the Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage