Reliable and Effective
November 08, 2021
Reliable and Effective
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is being used to email 2 to 3 different customer groups of different sizes. Its use is specific to our department. Other branches of the broader business use an alternate (or perhaps the same) email marketing tool for their needs. There is very little crossover between business units. Adobe Marketo Engage helps us communicate various business topics, including those relevant to holidays, seasons, etc.
- Gives user control over creating extremely custom lists
- Syncs with CRM (e.g. Salesforce)
- User interface can appear dated
- Users who operate best visually (ie, seeing the flow of a nurture program) may meet some frustrations
- Upsell
- Customer Service
- Lead Management
- Prospecting / New Business
Adobe Marketo Engage facilitates the execution of our various communication types well. The communication is typically promotional or product-based with the goal of attracting new customers and/or getting them situated with the sales team.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes