Reliable and Effective
Updated November 21, 2024

Reliable and Effective

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Marketo is primarily used to email our database and create assets such as emails, landing pages, and forms. I am content with Marketo. Not blown away, not overly satisfied, but content. It does the job.

Pros

  • Gives user control over creating extremely custom lists
  • Syncs with CRM (e.g. Salesforce)
  • Connects via API with external platforms

Cons

  • User interface appears very dated
  • Users who digest visually (e.g. seeing the flow of a campaign visually) may encounter frustrations
  • In my 10+ years of Marketo experience, outages are often and consistent (status.adobe.com)
  • In my 10+ years of Marketo experience, our entire database has disappeared without warning. It was able to be restored, but both times we were not given an explanation. There remains a sense of anxiety in "what could happen next".
  • n/a
  • Product Launches
  • Lead Management
  • Prospecting / New Business
  • Prospecting / New Business
Inform, educate, sell, inspire.
250,000 to 1 million
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

Marketo is capable of handling the day-to-day duties. I would be tempted to research alternative platforms.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
3
List management
9
Triggered drip sequences
9
8.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
6
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.5
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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