Good CRM for larger organisations
February 09, 2023

Good CRM for larger organisations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use it daily for lead routing, forms on our website and integration into SFDC. We also use it for nuturing leads who have engaged with marketing collateral online
  • Lead Nurturing
  • Website forms
  • Progressive profiling
  • The UI is not the best
  • Load times for big data sets
  • UX improvements
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Nuturing leads to create MQLs and SQLs from people who have engaged with our marketing collateral
It was pre selected by our company, both offer professional interfaces but a steep learning curve

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

For larger, high volume businesses Marketo offers a comphrehesive toolkit, for smaller business it is a bit over complicated.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
3
Mobile optimization
3
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
7
Social sharing and campaigns
7
Dashboards
4
Standard reports
4
Custom reports
4
API
7
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated