Good CRM for larger organisations
Updated November 21, 2024

Good CRM for larger organisations

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use it daily for lead routing, forms on our website and integration into SFDC. We also use it for nuturing leads who have engaged with marketing collateral online

Pros

  • Lead Nurturing
  • Website forms
  • Progressive profiling

Cons

  • The UI is not the best
  • Load times for big data sets
  • UX improvements
  • It has helped us nurture leads effectively
  • It has helped us decrease churn
  • It has been challenging to implement and test at scale vs other vendors
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Nuturing leads to create MQLs and SQLs from people who have engaged with our marketing collateral
It was pre selected by our company, both offer professional interfaces but a steep learning curve
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

For larger, high volume businesses Marketo offers a comphrehesive toolkit, for smaller business it is a bit over complicated.

Adobe Marketo Engage Feature Ratings

5.9
WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
1
Landing pages
7
A/B testing
3
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
7.0
Calendaring
Not Rated
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
4.0
Dashboards
4
Standard reports
4
Custom reports
4
7.0
API
7
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

I can’t see a question listed here
Engagement scoring, a way to score your leads based on what pages they visit
It is very powerful but not the most user friendly
Lead scoring, nurture programs and flows
Utilise embedded forms and a program naming convention

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics
  • Lead nurture
  • Forms
  • Engagement scoring
Engagement scoring
Landing page optimisation
It is the most powerful automation platform in my opinion
The search function helps to find leads and programs

Comments

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